The help I needed
when I was running a practice.
Solutions for practice leaders who are responsible for the management and growth of a healthcare organization.
BAA Provided
In-House Marketing Team
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Schedule a Strategy Call
15+ years in healthcare
Solutions for Anything Holding You Back
Marketing
Design
Internal Marketing
Print Advertising
Direct Mail
Billboard Advertising
Practice Management
Leadership Coaching
Staff Training & Development
Financial Tracking
Cost Control
Budgeting & Planning
HR Strategy
Recruiting Strategy
Growth Strategy
Exit Planning
Design
Internal Marketing
Print Advertising
Direct Mail
Billboard Advertising
Leadership Coaching
Staff Training & Development
Financial Tracking
Cost Control
Budgeting & Planning
HR Strategy
Recruiting Strategy
Growth Strategy
Exit Planning
A Proven Framework for Practice Optimization
Practice leaders are constantly struggling to solve the problems common to healthcare. Over the past 15 years, I've built the solutions I wish I had when running a multi-specialty medical practice.
The Practice Optimization Framework
Each pillar builds on the last. You can't scale what you haven't stabilized.
How well are you known in your market?
Do the right patients find you first?
Do the right patients find you first?
Assess your current brand strength in your market
Identify who knows you vs. who should
Define what makes you different
Build visibility with the specific patients you want
You can't attract the right patients if they don't know you exist
What happens when someone calls or walks in? That's your reputation.
Map every patient touchpoint (phone, intake, provider, follow-up)
Identify where your experience breaks down
Train your team to deliver the same standard every time
Create consistent, repeatable processes
Staff inconsistency costs more than any marketing spend
Do you have the right people doing the right things?
Audit your current team against your strategy
Identify training gaps vs. hiring needs
Create clear processes and accountability
Plan for sustainable growth (redundancy, coverage, no burnout)
Bad reviews come from staff, not your skill. Fix the team first
You can't grow what you can't measure.
Understand your real AR and cash position
Know which patient types and services are actually profitable
Track operational efficiency (schedule, overhead, utilization)
Make decisions from data, not gut feeling
Most practices are flying blind. Don't be one of them
Now that you're positioned and operationally sound, scale on purpose.
Attract the right patient types, not just volume
Optimize your schedule and workflow
Increase profitability without burning out your team
Make strategic decisions from control, not survival
This is where it starts to feel good
What does the future look like? Independence? Expansion? Sale?
Plan your exit now, not when you're desperate
Build systems that increase your valuation
Establish compliance and operational redundancy
Understand what a buyer would actually want
Build exit value today, not the year you need it
1
. MARKET VISIBILITY & BRAND POSITIONING
2
. PATIENT EXPERIENCE OPTIMIZATION
3
. BUILD YOUR TEAM & OPERATIONS
4
. FINANCIAL VISIBILITY & CONTROL
5
. GROW STRATEGICALLY
6
. EXIT PLANNING
How well are you known in your market?
Do the right patients find you first?
Do the right patients find you first?
Assess your current brand strength in your market
Identify who knows you vs. who should
Define what makes you different
Build visibility with the specific patients you want
You can't attract the right patients if they don't know you exist
What happens when someone calls or walks in? That's your reputation.
Map every patient touchpoint (phone, intake, provider, follow-up)
Identify where your experience breaks down
Train your team to deliver the same standard every time
Create consistent, repeatable processes
Staff inconsistency costs more than any marketing spend
Do you have the right people doing the right things?
Audit your current team against your strategy
Identify training gaps vs. hiring needs
Create clear processes and accountability
Plan for sustainable growth (redundancy, coverage, no burnout)
Bad reviews come from staff, not your skill. Fix the team first
You can't grow what you can't measure.
Understand your real AR and cash position
Know which patient types and services are actually profitable
Track operational efficiency (schedule, overhead, utilization)
Make decisions from data, not gut feeling
Most practices are flying blind. Don't be one of them
Now that you're positioned and operationally sound, scale on purpose.
Attract the right patient types, not just volume
Optimize your schedule and workflow
Increase profitability without burning out your team
Make strategic decisions from control, not survival
This is where it starts to feel good
What does the future look like? Independence? Expansion? Sale?
Plan your exit now, not when you're desperate
Build systems that increase your valuation
Establish compliance and operational redundancy
Understand what a buyer would actually want
Build exit value today, not the year you need it
An Executive Audit. Not a Sales Pitch.
We invest several hours researching your market and building a plan — before you sign anything.
Request an Audit
No Cost. No Obligation.
1
UNDERSTAND YOUR GOALS
Success is defined differently by everyone. We take the time to understand what success looks like for you and where you're stuck right now.
2
ANALYZE YOUR MARKET & PRACTICE CHALLENGES
We identify which practices are attracting the patients you want, and how they're doing it. We understand the specific challenges you're facing inside your practice. We consider your goals and assess what's working and what isn't.
3
PRESENT YOUR STRATEGIC PLAN
We organize the findings into clear priorities and walk you through what needs to happen first, second, and third. Here's how we can help. Here's what you can do on your own.
You don't get a report. You get a plan, and a team that will build it with you.
If you'd like our help implementing, we discuss next steps. If not, the plan is yours without cost or obligation.
Real World Results
Audiology practice - Kittery and York County, Maine
Dr. Lewandowski's Infinity Hearing
Building the foot traffic and team a growing practice needed
“They quickly and efficiently rose our google search rankings in our area. We are thrilled with our website, and will continue working with Numana for all of our SEO and marketing needs!”
— Matt Lewandowski
Owner, Infinity Hearing
Challenge
Newly launched clinic struggling to attract patients and build foot traffic, while also working to acquire another practice and expand the team.
Strategy
Rebranded and relaunched the website with SEO built in
Ran Google ads to drive new patient traffic
Built staff training programs and streamlined phone systems
Supported the practice acquisition and team expansion
Result
Search rankings rose quickly in their area
Grew through a successful acquisition and team expansion
Men’s Health Clinic - Washington County, Minnesota
Everest Men’s Health
Stepping into leadership, backed by a team that knew the business
Challenge
This client took over the business unexpectedly after the founder passed away. They hadn't been involved in the day-to-day metrics or operations and needed to get up to speed fast while keeping the business running.
Strategy
We helped them understand their own business metrics, trained the team, and rebuilt the lead flow process so leads were being properly handled and converted.
Result
Rebuilt the practice's marketing for a clear before-and-after growth story
Staff training that resulted in visible performance improvement, not just morale
Introduced payroll and utilization analysis
Leadership has real visibility into costs and staffing efficiency for the first time
Hormone Therapy and Weight Management Clinic
Forever Young
One unified brand, twice the reach
“The entire Numana team has been top notch. They have really helped fine tune every aspect of my clinic and I look forward to a long lasting business relationship.”
— Kendrick McCarty
Owner, Forever Young
Challenge
Launching a new telehealth brand split across two audiences (men and women) while trying to grow their existing physical location at the same time.
Strategy
Merged two brands into one unified identity
Rebuilt the website and messaging around the merged brand
Rebuilt PPC campaigns to match the new brand
Assessed and retrained staff, upgraded the tech stack
Result
A single, unified brand ready to scale across both the physical location and the new telehealth offering
Audiology Practice — Old Bridge
Advanced Audiology Care
Establishing a brand load-bearing enough to grow on
“I've been working with Numana for the past year. I highly recommend them for your digital marketing as they are professional, reliable, and easy to work with. They did an excellent job with my medical website.”
— Peter Fan
Owner, Advanced Audiology Care
Challenge
A newly launched clinic with no established brand, looking to grow patient volume and tighten up business performance.
Strategy
Built website, SEO, and paid ad strategy from scratch
Ran mystery shopping and pricing analysis
Built out social media strategy and management
Trained staff and audited the patient experience
Result
Grew patient volume and tightened up business performance as a newly launched clinic
Mental Health Platform for Treatment-Resistant Depression
Options MD
Establishing a brand load-bearing enough to grow on
“This agency has offered a lot of value to my company. They work really fast and thoroughly and have been helpful from a strategic perspective as well.”
— Morgan Hewett
Founder, Options MD
Challenge
A venture-backed startup launching a national brand from zero, needing marketing, finance and operations, and HR built out at once.
Strategy
Acted as a fractional executive team to get the business launched
Built the website, landing pages, and investor pitch deck
Ran SEO and PPC to start generating revenue
Developed patient personas and pricing strategy
Result
Successfully launched a national brand and began generating revenue while building operational infrastructure
Medicaid Process Assistance for In-Home Caregivers
Alpenglow Homecare
5x revenue target hit in month one
“Numana really helped us clarify our messaging, and they've treated and developed our brand in the best possible way. We can't recommend them enough.”
— Tali Deneault
Executive Director, Alpenglow Homecare
Challenge
Needed to launch a brand-new business fast, with marketing, tech stack, HR, and expansion strategy all still undefined.
Strategy
Named and launched the brand from scratch
Built the website, landing pages, and marketing materials
Ran SEO and PPC concurrently with the business launch
Result
Exceeded their monthly revenue target by 5x in the first month
Telehealth lactation services
Nest Collaborative
Finding their voice as telehealth business partners
“I see Numana as business partners rather than just an agency. They helped me get my business idea off the ground and supported me throughout the entire process. I absolutely recommend them.”
— Amanda Gorman
Founder, Nest Collaborative
Challenge
Needed help defining their ideal patient persona and building a digital presence to match.
Strategy
Built brand identity, website, and SEO strategy
Ran social media and print marketing side by side
Delivered leadership coaching for the management team
Result
Established a strong, visible brand identity and digital presence built around their ideal patient persona
Family-Owned Audiology Clinic - Smithfield
Coates Hearing
A family practice built from scratch, online and off
“Numana has been so helpful with an advertising problem that I couldn't find the solution for. They tried a few different ideas until the problem was solved. Don't hesitate to work with these folks.”
— Jordan Coates
Owner, Coates Hearing
Challenge
Launching a brand-new, family-owned clinic from scratch and needing to build an online presence to attract and retain patients.
Strategy
Built website, SEO, and paid ad strategy
Ran mystery shopping analysis and set pricing strategy
Built financial tracking and KPIs
Result
Successfully launched a family-owned clinic from scratch with a full online presence to attract and retain patients
International cancer research center
RGCC
Turning operational chaos into real business infrastructure
“Numana streamlined our processes, installed essential technology, developed marketing materials, and built a brand-new website, all in one cohesive plan. Truly amazing!”
— Lauren Cohen
Brand Ambassador, RGCC North America
Challenge
No business infrastructure or brand awareness in North America, with no leadership or organizational structure in place.
Strategy
Rebuilt their org chart for clarity and efficiency
Rolled out ClickUp, Zendesk, and Aircall to run operations
Acted as fractional CEO while building their marketing team
Result
Built real business infrastructure and brand awareness in North America where none existed before
Audiology practice - Colorado Springs region
Apex Audiology
Ready to lead the market by spring
“Unlike previous SEO companies, Numana and the entire staff really take the time to get to know their client and their business.”
— Bill Herholtz
Owner, Apex Audiology
Challenge
Wanted to improve search rankings and hearing aid sales while opening a new office and bringing on two new providers by spring.
Strategy
Refocused their website messaging around marketing goals
Built out competitor research and CRM management tools
Ran SEO, paid ads, and social media together
Result
Positioned to lead the market with a new office opening and two new providers coming on board
OB/GYN practice
Women's Health Specialists of Dallas
Letting the data drive the marketing strategy
Challenge
Wanted a data-driven marketing strategy built on what patients were actually searching for.
Strategy
Built a keyword-focused link strategy based on search data
Ran social and print media alongside digital
Result
Grew website sessions 47% and new users 60% through SEO
Facial Plastic Surgery Practice
Greco MD
From unranked to number one, then positioned to sell
Challenge
“My staff makes managing this business really challenging. I need that fixed while I get it ready to sell in five years,” the owner told us at the start of the engagement.
Strategy
Assessed staff and lowered operating costs
Rebuilt SEO to establish search visibility for key procedures
Result
Took an unranked rhinoplasty practice to number 1 locally
Reached number 4 globally for "rhinoplasty philadelphia"
Positioned the practice for a sale in 2 years
Weight loss and wellness, multiple locations — Physician Guided Weight Loss L.L.C.
PhySlim
Cutting cost per click by two-thirds and building lasting lead flow
“Over the first stretch of our work together, your team took our cost per click from the high twenties down under nine dollars and built the lead flow this practice has run on for years. That was real work and it made a real difference to us.”
— Rick Spurlock
MD, Owner, PhySlim
Challenge
A 10-year-old weight loss and wellness clinic, expanding to a second location and needed a healthcare-focused marketing partner who could support multiple locations.
Strategy
Built and managed paid ad campaigns
Optimized targeting and lead flow processes
Result
Cost per click dropped from the high twenties to under nine dollars
Built the lead flow the practice ran on for years
"Nobody taught me this in med school."
It’s common to feel like you’re building the plane while it’s flying. Trying to figure things out on your own while countless vendors seem unable to solve the larger issue.
Underperforming marketing
Staffing challenges
Revenue pressure
Scaling decisions
Practices usually call us at one of four moments.
1
Something's not working
Your staff is driving you crazy. You're getting reviews you didn't earn. The team doesn't support your day. You're seeing the wrong patients, or fewer of them. We find out why, and it's usually not one thing.
2
You're starting something
A new practice, a new location, a new service line. Name, brand, website, Google profile, pricing, systems. Someone who understands all the parts and can launch them together.
3
You're ready to grow
You can't stand still. Whether it's another provider, another location, or more revenue from the roster you have, you need to know what next looks like before you're standing in it.
4
You're buying, selling, or merging
Positioning a practice for sale or making sense of one you just acquired. High stakes, and not a marketing problem.
What this looks like in the real world.
Spending less than your competitors to acquire a patient
Better trained administrators and staff
HR compliance and improved retention
A practice positioned to recruit the next provider and/or expand locations
Greater profitability
Most importantly: a better quality of life.
Real conversations with healthcare leaders.
Unscripted conversations with the people building and running practices.
"Understanding
marketing budgets."
marketing budgets."
— Carly Carlson
Healthcare CPA
"Patient experience is more important than having a nice office."
— Dr. Colin Pero
Facial Plastic Surgeon
"Hanging your shingle isn't enough."
— Dr. Sarah Neitzel
Podiatrist
BRANDING & MARKETING
Don't be the best kept secret in your market.
Patients assume the most visible doctor is the best doctor.
If they can't find you, they found someone else.
Being found is only half the battle, what they find out about you matters.
To stand out, your specific message needs to be at the top of your market.
STAFF TRAINING & DEVELOPMENT
Your staff will make or break your practice.
Bad reviews almost never come from you, they often come from inconsistent staff interactions.
One person representing you poorly costs more than any marketing spend.
Your team either amplifies your reputation or tanks it.
Staff consistency is the foundation everything else is built on.
BETTER REPORTING FOR FASTER DECISIONS
Simple reporting for quick action.
Do you really understand the numbers in your practice?
Beyond total collections, there is a lot of detail in your numbers that matters.
You're making decisions on gut feeling, not data.
You need simple reporting to answer important questions that drive immediate action.
STRATEGIC HR FOR SUPPORT & RETENTION
Burnout is expensive. Systems are affordable.
Hiring good people is hard. Burning them out is easy.
Without structure, redundancy, and clear process, you're always one person away from crisis.
Strategic hiring and retention save more money than any cost-cutting.
Your team's sustainability is your practice's sustainability.
GROWTH & EXIT PLANNING
Failure to plan is planning to fail.
You need to know what success looks like to you, and where you want to go next.
Whether you want to stabilize revenue, expand services or locations, or plan for an eventual exit, you need to have a plan.
Strategic planning positions you to scale, sell, or sustain on your terms.
Hear from Our Clients
Numana has significantly increased our visibility online as well as increased our ratings. My Numana team is so very easy to work with and they understand our needs and our direction. They built us a website that is much more appealing and functional. They have increased our social media ratings dramatically which has increased referrals and new consults.
— Nita Machado
Practice Administrator
Dr. Colin D. Pero
Facial Plastic Surgeon
“Having Numana helping with my facial plastic surgery practice has been great, from social media to the website, it has been great for business and has helped us to put our best face forward”
Dr. Michael Purnell
Orthopedic Surgeon
"Numana put it all together for us—practice management, marketing & advertising, and creating a culture of our workplace and personality that we can pass along to our patients."
Dr. Sarah Neitzel
Podiatrist
“I can honestly say that it has been a wonderful experience working with them…. I appreciated their approach that it’s really customized.”
Amanda Gorman
Nurse Practitioner
“Numana was instrumental in setting us up for success. I needed someone who understood me, as an agency it feels more like an in-house partnership.”
Dr. Aaron Tinkle
Dentist
"A photo shoot is usually a very uncomfortable thing for me! But today, I kind of got the hang of it. And we were even able to remain productive while they worked around our schedule."
Dr. Stephanie Persondek
Obesity Medicine, OB/GYN
"No one could truly tell our story the way that we saw it—until now. You built a beautiful website and social media marketing that truly told our story—like I had written it myself."
This is for you if…
You're responsible for practice growth and management
You want real improvements, not a generic solution
You're tired of disconnected vendors
You want a customized strategy, not cookie-cutter tactics
This is not for practices looking for gimmicks or unrealistic growth hacks.
1
client per market
We protect your turf. One client per specialty per service area — your competitors get turned away.
Frequently Asked Questions
No. Most practices don't have a marketing problem; They have a systems problem. We look at everything that affects growth: your story and positioning, patient acquisition, conversion, and the operations behind them.
Most agencies own the lead and stop at your front door. We stay through the call, the booking, and the follow-up. And your strategy is built by someone who has operated a multi-location medical practice, not just run ads.
You'll leave with clarity on what's actually limiting growth, what to fix first, and what a realistic path forward looks like, whether we work together or not.
Some things move quickly, like intake and follow-up. Others, like authority and positioning, compound over time. We prioritize what moves the needle fastest.
No. We don't lock you in. If the work isn't producing, you shouldn't need a contract to keep you here.
Budgets start as low as $299/mo and go upward based on what your practice needs. We are focused on creating a plan for you that helps you reach your goals while spending less than your competitors to acquire a patient.
Build the practice you want.
Growth, stability, profitability, another provider, another location – whatever you're building, we'll show you where you stand before you commit to anything.
One client per market. We protect your turf — your competitors get turned away.
A 15-minute intro call. Then we do the research and bring you a full strategy session.
